How Brands Use Organic Search Content to Drive Traffic and Revenue
The latest findings from the BrightEdge Data Cube released not too long ago show organic content marketing efforts are paying significant dividends for B2Bs, as measured by both Web traffic and...
View ArticleGoogle Panda 4.1: How it Impacted Sites Organically
Google’s Panda update, which is aimed at filtering out low-quality content from the Google search results, has yet again rolled out, this time affecting 3 percent to 5 percent of search queries. The...
View ArticleUnderstanding Share of Voice In Digital Markets
To get a truly competitive edge as a digital marketer or advertiser, it’s important to understand and use the concept of share of voice. Simply stated, share of voice is about how much of the pie...
View ArticleHoliday Seasonal Trends – Tips for Travel and Hospitality SEO
When it comes to Q4 holiday marketing, most in the industry immediately think “e-commerce” as it relates to Black Friday and Cyber Monday shopping deals. However, under that broad category are the...
View ArticleInfographic: Travel and Hospitality Holiday Search Trends, Consumer Demand
The holiday season is a busy time not only for ecommerce brands, but also other sectors, like travel and hospitality. As travelers look for deals on flights and getaways, marketers can gear up by...
View ArticleCompetitive Research – Staying On Top In The SEO Space
Reviewing the competitive landscape is one of the important areas when running an SEO program. Learning about competitors, their products and offerings, web positioning (optimization focus,...
View ArticleWeek 2 Data and Stats Update on Mobile Algo Change
Follow-up BrightEdge study finds mobile algo impact on SERPs settled As the search world is very aware, on April 21 Google changed the algorithm that determines the ranking positions on the search...
View ArticleHeading for a Cashless and Cardless Economy: Understanding Online Payment...
Using SnapCash, Paypal, Chase QuickPay, Wells Fargo SurePay, Affirm, Apple Pay, and BitCoin Cash and currency has progressed from precious metal to paper money to plastic and now to binary. According...
View ArticleSEO Books Worth Adding to the Library
Although there are countless blogs and websites dedicated to SEO, sometimes the best way to learn in depth is by finding an expertly written book that can explain the intricacies of SEO strategy. When...
View ArticleSEO Benchmarking: A Webinar on 6 BrightEdge Reports
Competitive benchmarking is a best practice that is often discussed but less frequently used; BrightEdge research shows that 40% of marketers deliver their content and campaigns and never benchmark...
View ArticleBrightEdge Research Release: 2017 Holiday Shopping Report
BrightEdge released the updated 2017 BrightEdge Holiday Shopping Report in December 2017, revealing three key trends. First, holiday shopping is happening sooner, with browsing traffic spikes on the...
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